Working with startups everyday, the Pollenizer design team had a lot of valueable knowledge for startups that was hard to find anywhere else. Spotting this opportunity we decided to offer our specialist skill to the market outside of Pollenizer and created Dayrise, a bolt on design team. I designed the branding and site with the second half of the team, Katie Chen.
We bundled groups of service into different packages to try and meet different startups and early stage product needs. More than just design service, we ran UX workshops, introduced design metrics and testing tools, developed front-end code and provided a framework for product design next steps. Our goal was to leave them both deliverables and enough knowledge that they could build on our work themselves and become more self sufficient.