LawPath is a legal startup that connects people who need legal help with the right people. It allows them to ask a free question then get directed to a Lawyer with just the right experience for them. I lead all aspects of design on this project including logo + brand design, UI / UX design and front-end development.
We wanted to create an insignia that made LawPath feel like the mark of an established and trustworthy law firm. Equally we wanted to retain a friendly quality that seperated LawPath from the traditional perception of working with Lawyers.
The main interaction of the site uses a stepped sign-up form to make connecting lawyers with customers as painless as possible. We focussed on simplifying each of the steps as the core of the product to maximise conversions.
25% of LawPath's userbase use the site regularly on mobile. Because of this we prioritised optimising the site for the small screen.