As a startup itself Pollenizer is constantly changing the evolving on an almost daily basis. In the beginning of 2013 it’s previous brand image really didn’t reflect what the company meant today. Between startup events, it’s academy courses and startup news the new site needed to reflect the many facets it was involved in. I led the site design and later logo experimentation.
During the brand refresh I began thinking what Pollenizer represented to startups. As a place where new companies were born it effectively represented a nursery that was coupled with Pollenizer’s “Startup Science” which gave the companies the best chance to succeed. To play on this I explored the concept of Pollenizer as a nebula that shared many of these characteristics.